Three essential elements for communicating your vision to colleagues and investors
It's not just in fairy tales that gifts often come with curses. Like Midas with his golden touch, who ends up turning his daughter into a metallic statue, leaders can possess great strengths that come with hidden dangers. One of those strengths, believe it or not, is their capacity for visioning.
That’s right—your ability to see a blazing path through the conventional to a breakthrough approach or a revolutionary product may actually be a liability. Leaders who are true visionaries see the fu…
You had me at About Us
Wooing readers online doesn’t happen as spontaneously as two characters falling head over heels in a rom com. Yet when you’re creating a website, it can be easy to fall into the trap of putting all your effort into attracting readers through a seductive home page.
Few site visitors will fall in love with your offerings instantly, as soon as they scroll through your Home page. No matter how gorgeous your page design and how stunning your copy, not many of the web surfers who turn into customers…
Business Writing Tips from a "Recovering Academic"
I had the pleasure of delivering a webinar on "How to Write in Layperson." (Thanks to Springboard Atlantic for hosting this event!)
The audience included researchers, entrepreneurs, industry liaison officers from Atlantic universities, and students. As a former professor, I felt very much at home among these folks, who formed a thoughtful, discerning group.
I also felt their frustration with the conventions and limitations of business communication.
In my previous life as a scholar, I spent y…
Hunting for the Philosopher's Stone of "objective" scientific language
Flash forward four or five hundred years, and today’s scientific community is still looking for a version of the Philosopher’s Stone. The hunt now is for an element to f…
Categories
- Writing (1)
- Scientific Language (1)
- Business Writing (3)
- Effective Writing (1)
- Written Communication (1)
- Persuasive Communication (2)
- Customer Awareness (1)
- Writing Process (17)
- Effective Communication (1)
- Knowledge Translation (7)
- Writing Coaching (1)
- Blogging (2)
- Writing Voice (4)
- Proposals (3)
- Cover Letters (1)
- Team Writing (2)
- Getting writing help (1)
- Messaging Strategy (6)
- Web Copy (4)
- Ideation (1)
- Visionary Writing (2)
- Writing Persuasively (3)
- Learning Design (1)
- Visual Communication (1)
- Grant Applications (1)
- Pitching (3)
- Framing (1)
- Entrepreneurship Skills (1)